Getting an innovative product to market is no small task especially in a well-established sector. This is exactly the challenge ‘Waken’ set themselves. The mouthwash producers have launched a range of 4 fresh and exciting flavours, PepperMint, SpearMint, LemonMint and AniseedMint.
The beautifully designed 500ml aluminium bottles aren’t just aesthetically pleasing, they are also endlessly recyclable. The bottles, that clearly stand out from their competitors, bring a breath of fresh air to the shelves at Boots and Sainsbury’s. Their line doesn’t stop there, to accompany the new mouthwashes, customers are able to purchase a stainless steel cup (exclusive to Boots and www.wakencare.com), allowing them to reuse it again and again while getting the perfect amount of mouthwash each time.
Waken and their new line of products required a reliable, robust and fully tailored logistics solution. Waken first approached Great Bear with knowledge of our previous work with male grooming brand, Bulldog Skincare in late July 2019. Shortly after, a site visit to our Kettering depot was arranged and operational discussions began shortly after in August. The site started taking delivery of stock w/c 16th September and re-work operations began the same week to facilitate outbound orders to Boots the following week.
As a business we needed to understand not only Waken’s product requirements, but also Waken as a company. We became familiar with their USP, company ethos and their distributor’s requirements. Team members from both sides worked extremely closely to ensure the launch deadline was met.
Team Members - Renata Jopek & Nicu Toma
Our site at Kettering faced several challenges in order to deliver a smooth Waken launch. A dedicated team was assigned to facilitate the launch incorporating Team Leaders, Shift Managers, the Operations Manager and the site’s General Manager.
“Although timelines have been tight, it has been an absolute pleasure to work directly with Batu Cavus and the Waken team on this implementation. I am especially proud of my own team’s interest, agility and diligence in their approach to successfully delivering this work stream. We look forward to seeing sales grow and working on our next milestone- Waken Ecommerce”, Steve Candelin, Kettering General Manager.
Not only were we focussed on providing perfect service for Waken but we had to guarantee no degradation to the service of our other clients which the team achieved flawlessly. So much so that the site achieved their objective in just 4 weeks allowing for the public to see the new range on retail shelves before the official launch date of 25th October!
“It was a very quick project implementation and we were on shelf 12 days earlier than planned. We could not have reach this target without the great team at Great Bear Kettering.” Batuhan Cavus Head of Operations - Waken Mouthcare.
Waken say ‘Don’t just clean. Care’ and we at Great Bear can relate to that sentiment. We care about our client’s products, reputations and our ability in maintain these things. If you have a product that you wish to get to market with a company that cares about what is important to you get in touch today.
01829 772 200
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